This helps you maximize marketing ROI by keeping email lists healthy, and email content relevant to their respective recipients. Wergelandsveien 27, When people are looking for tech solutions, the first thing they do is go online to search. This allows B2B companies to target their clients according to a specific buyer persona and benefit from greater likelihood of responses. © Fifty Five and Five 2020 - Our head office is registered in England and Wales as company no. Great Article. Don’t be just another boring tech company pumping out a bland monthly update. 107280831. Todd Mumford and Riverbed Marketing combine a sincere passion and vast knowledge for inbound marketing, with unbeatable customer relationship management. Privacy policy. As a certified Hubspot Partner, we pride ourselves on delivering tailored B2B email marketing services, … Key findings into what makes “best in class” email marketing campaigns. Thanks for this, Steven! These are just a few examples of what happens when email campaigns underperform. You can connect with Steven on LinkedIn and Twitter. Riverbed Marketing took the guesswork out of this process I would highly recommend them to any company wanting to expand their digital marketing. We do this using B2B inbound marketing methodology and working closely with your team to generate necessary campaign assets, work on targeted marketing messaging, and effectively segmenting your prospects to deliver highly-relevant, and high-converting email experiences. Email marketing is an excellent opportunity for conversion in a cost-effective way for the B2B companies. Riverbed Marketing is a B2B email marketing agency with over 10 years of experience in building comprehensive B2B lead generation campaigns. Top executives can easily get twice that number. Working with us, you’ll receive advice, guidance and support on how to create the perfect email campaign (recurring or one-off) for your company. As the leading European CRM provider, SuperOffice is trusted and used by more than 6,000 companies. As a new marketer in the field, I found it interesting to read the factual data to implement B2B email marketing. Top Content Marketing Strategies For Tech Companies, 10 Cold Email Best Practices That Get Results, How SEO is Different for B2B Organizations, The Power of Visitor Retention For Your B2B Websites. Since you’re in the tech industry, they’ll expect you to have a robust and high-quality presence for your tech marketing. In fact, B2B companies that do email marketing right and follow even the most basic of best practices are able to grow their business faster with increased sales, revenue and profits! Mark Wardell, President @ Wardell International. Properly scaling your organization’s email efforts while tailoring your marketing message for maximum performance can be cumbersome and even risky to your reputation if not done effectively. Yet, when done right, email is a revenue-winning marketing channel. By leveraging inbound marketing methodology you can build marketing assets such as buyer personas and gated offers tailored towards the most high-value targets. This is why B2B email marketing needs to shape its message in such a way that it provides benefits to another company. In recent times, B2B marketers have focused on reaching new customers through blogs and social media. With the majority of companies failing at email marketing, it presents you with an opportunity to get it right and beat your competitors at their own game. Your B2B email marketing strategy ultimately needs to generate leads. However, most companies mistake email marketing for a … These guys truly know inbound marketing, from start to finish. Another reason why Email marketing is ideal for B2B companies is that it is extremely relationship-focused, which is … Our B2B email marketing service helps you connect with a wider audience than traditional media marketing, strengthening relationships for a fraction of the cost. We'll conduct a 20-30min connect call and then provide a free marketing roadmap tailored to meet your marketing goals. Zero sales. Regardless of whether you’re generating new prospects for cold email campaigns, or nurturing existing leads with email automation… each campaign should start with a strong understanding of your target audience, their goals, and professional challenges. Creating monthly, or even weekly email campaigns can take up considerable time. It ended up being a list of events and speakers that were lined up for MarketingProfs’ 2015 B2B Marketing Forum, and the way the headline was written, I could feel the enthusiasm seeping throughout the entire email - what a way to generate buzz! Since working with SuperOffice, he has led the growth of the blog from 0 to 3 million visits per year. Why the majority of B2B companies are failing at email marketing. Notice: JavaScript is required for this content. Many B2B marketers have recognized email marketing as one of the most effective channels in generating customer engagement. Riverbed Marketing is a B2B email marketing agency with over 10 years of experience in building comprehensive B2B lead generation campaigns. While these are excellent strategies, email marketing is still a cost-effective and highly profitable […] It’s all part of an internet ecosystem that sees nearly 300 billion emails floating across cyberspace each day. They are doing an outstanding job for us and I would highly recommend them to anyone who is looking to drive results for their business online. On the positive side, marketing technology and digital marketing are being re-discovered by an increasing number of B2B companies. As a service-based company, we knew it was essential to find a way to leverage our content for growth. Relationship marketing is a long-term strategy with a focus on building close relationships wi…, Email is the undisputed king of B2B marketing. Whether you need a new lead generation email campaign or would like to move existing prospects further down your sales funnel, our team can help. VAT no. Our email marketing strategy allows us to work directly with your sales team to prospect new contacts and generate lead generation funnels that align with the ideal buyer journey. Professional, proven and to the point. Best practice tips on how you can use email marketing to grow your business. Unfortunately, many organizations have cut their B2B marketing budgets due to the pandemic. The state of B2B email marketing (2020) Today, we’re excited to announce the release of our unique email marketing study – the State of B2B Email Marketing – which is a study of how 1,000 B2B companies use email marketing to communicate with their audiences. Email is constantly evolving, and it continues to become more and more sophisticated with time, thanks to automation, artificial intelligence and GDPR compliance. Companies usually buy products that focus on saving them time, money, and resources. SuperOffice AS (HQ), Talk to us today about B2B email marketing to see how we can help. Low open rates. Now I more informed about the tactics of B2B email marketing and the industry standards so that I can give a try to implement any of these. Before the study, we assumed that email was an important marketing channel for B2B companies and that all of the companies would send at least one email during the 90-day test period. 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