(Take it from someone who once sawed a sofa in half in order to fit it up a narrow New York City stairwell.) Are you sure you want to submit this vote? ", Setting up a digital futon isn't an especially exciting use of augmented reality, but unlike the flashier augmented reality apps arriving in the App Store this week, Ikea Place aims to solve a real problem. Ikea made its first foray into augmented-reality shopping five years ago, when it introduced its catalogue app. Ikea made its first foray into augmented-reality shopping five years ago, when it introduced its catalogue app. Diese wurde zuletzt am 21. Valdsgaard declined to reveal how many times Ikea Place has been downloaded but said the reaction has been “positive,” noting that people are sharing how they’re using it online. “The most important thing for us is that we’re not a tech company,” he said. There’s a lot to like about IKEA Place, though its inability to offer any online shopping functionality is bound to frustrate some users. "You don’t need to read a manual, you don’t need to put on special glasses. Not much has changed about the economics of local news. Juli 2020, veröffentlicht im. The sound of furniture dropping within the app was recorded by a foley artist and edited to fit each product. But Place wasn’t IKEA’s first foray into the world of augmented reality, says Bas van de Poel, a creative strategist at SPACE10. Want to see how the Strandmon winged chair looks by the window? Customers use Ikea Place, one of the first apps to use Apple’s ARKit tech, to place the company’s furniture wherever they envision it in their homes. WIRED, By Along similar lines, another new feature, called “Room Sets,” offers entire collections of furniture for quick placement in a room. FY20 balance sheet. Mit IKEA Place erspart ihr euch das lästige Abmessen vor einem Möbelkauf. Ikea surely won’t be the only retailer to explore this new world; Wayfair, the online furniture emporium, already introduced an AR app earlier this year, and other retailers are experimenting with ways to bring their products to life with similar apps. IKEA has launched a new augmented reality (AR) application that allows users to test IKEA's products in real time through Apple iOS 11’s ARKit technology. * NETZWELT verlinkt externe Seiten. It is the essential source of information and ideas that make sense of a world in constant transformation. Are you sure you want to mark this comment as inappropriate? Downstairs, a hydroponic farm grows tomatoes and leafy greens that the lab shares with a restaurant just down the road. © 2020 Condé Nast. Ad Choices, Ikea's New App Flaunts What You'll Love Most About AR. Now that idea gets a major refresh, with a new app called Ikea Place. Wir berichten täglich über Neuigkeiten rund um Consumer Electronics und Streaming. This week the Swedish furniture giant rolled out a major update for the iOS app (Android update coming soon) that includes a feature called “Multi-placement,” which lets you place several pieces of furniture in a room instead of just one — ideal if you’re moving into a new home and want to see how different pieces of furniture might look together, or if you’re simply redecorating a single room and starting over with all of the furniture. Welcome to WIRED UK. Allowing people to see what a product would look like in their house without embarking on a three-hour Ikea trip could help the company with online sales, said Daisy Pledge, founder of AR startup Surreal Studios. Even for its time, IKEA Catalogue was a little shonky. While placing a digital sofa in your living room is hardly as thrilling as playing an AR game that turns the whole room into a battlefield, Ikea Place represents one of augmented reality's most important use cases. “Most people postpone a purchase of a new sofa because they’re not comfortable making the decision if they aren’t sure the color is going to match [the rest of the room] or it fits the style,” he said. “Now, we can give them [those answers] in their hands, while letting them have fun with home furnishing for free and with no effort.”. You can opt out at any time or find out more by reading our cookie policy. If a piece of furniture doesn’t match your taste, you can swap it out by scrolling through various alternatives. "But IKEA Place actually allows you to create stuff.”, By And situations like that can cause all kinds of hassle. It was one of the very first apps to take advantage of ARKit, Apple's augmented reality framework that lets developers use the smartphone's motion sensors and cameras to overlay digital elements on the real world. MADE, in particular, infuses tech in all of its offerings, whether it’s shopping online or in store. Valdsgaard described potential uplift in sales from AR as a “dream scenario” for Ikea, which is targeting €5 billion ($5.9 billion) in online sales by 2020, up from the €1.4 billion ($1.6 billion) it generated in 2016. Done. Wired may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. Upstairs, a rotating cast of 20 or so bioengineers, chefs, designers and architects imagine the cities of the future and try to work out where and how IKEA might fit into them. Nachdem ihr den gewünschten Artikel im integrierten Katalog gefunden habt, haltet ihr einfach mit der Kamera drauf und setzt das Produkt in Originalgröße an die richtige Position im Raum. The SPACE10 team are slowly rolling out new features within the app, including visual search, which lets a user scan an item in the real world using their smartphone camera and offers up a selection of similar products from the IKEA catalogue. “It’s about reducing the risk that’s inherent with any home improvement you make,” he says. By Too much detail, and the app simply wouldn’t be able to load the item of furniture over a 4G connection. It's easy to imagine this and other apps like it making augmented reality the definitive way to purchase furniture—no more hassles of measuring, comparing fabric swatches, or lugging items home from the store to see how they look. The AR features aren’t just aimed at those shopping at home. For it to work you had to have a copy of the paper IKEA catalogue, where certain items were marked with an orange label. Future versions could include entire augmented shops that let people search for products physically rather than scrolling through a lists on a smartphone screen. “Sometimes we all need that little bit of inspiration that sparks new ideas,” IKEA’s Gerry Rogers said in a release. The app is free and available now, as long as your iPhone is updated to iOS 11. It will certainly improve the furniture-buying experience, and relieve some of the stress of measuring what will or won’t fit in a tight space. Erspart euch das lästige Abmessen von Möbelstücken und platziert diese direkt virtuell in eurem Zimmer. Apple calls this "world tracking," and it helps keep a digital sofa from skittering around the room like a balloon. Follow @Digiday for the latest news, insider access to events and more. Ikea has struggled with e-commerce sales partially because of its slow adoption of digital. Apple's AR Kit Visualizes What Sounds Look Like In Space.
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