Most people confronted with something that is totally new probably react the same way. To find out, New Scientist posed eight simple questions. Well, perhaps not, but Douglas Adams claimed that it was the only set of initials that took longer to say than the thing it was supposed to represent. And in the process he changed the world. They're still highly likely to leave during the next 20 seconds. 30 Things You Didn't Know You Could Do on the Internet. Top Deals On … It's only after they have stayed on a page for about 30 seconds that the chances improve that they will finish it. Videos of over 200 science talks plus weekly crosswords available exclusively to subscribers, Exclusive access to subscriber-only events. "With the exception of alphabets and number systems," he writes, "the net may well be the single most powerful mind-altering technology that has ever come into general use." Most of the web is buried deep down – in dynamically generated web pages, pages that are not linked to by other pages and sites that require logins – which are not reached by these engines. Take human height. Berners-Lee had an idea; he wrote the code; he put it on the net, and the network did the rest. Neither is Google the internet, nor Facebook the internet. Subscriber The web is huge – nobody knows how big it is, but what we do know is that the part of it that is reached and indexed by search engines is just the surface. The Snowden revelations about US National Security Agency surveillance suggest that the agency may have deliberately weakened this and other key internet protocols. 25 Things You Might Not Know About The Internet . Have you noticed how you no longer try to remember some things because you know that if you need to retrieve them you can do so just by Googling? If a Google search doesn't find your site, then in effect you don't exist. The same holds for most of the others who have built fortunes from exploiting the facilities offered by the web. What may be more useful are increasingly powerful machine-learning techniques that will make computers better at understanding context. But he hasn't returned the compliment: his creation is not a platform from which young innovators can freely spring the next set of surprises. The company now claims that each of its users is responsible for about eight grams of carbon dioxide emissions every day. This stems from two epoch-making design decisions made by its creators in the early 1970s: that there would be no central ownership or control; and that the network would not be optimised for any particular application: all it would do is take in data-packets from an application at one end, and do its best to deliver those packets to their destination. Anybody could publish, but only the authors or owners of web pages could modify them. 10 Things You Didn’t Know About The Internet While the internet has been around for approximately 40 years, it is only in the last decade or so that it has become the phenomenon that it is today. The first 10 seconds are critical for users' decision to stay or leave. And after that there will be web 4.0 and so on ad infinitum. As it turns out, there are quite a few things you didn't know about your body—including how many bones you have. Every time Google rolls out the new tweaks, however, entrepreneurs and organisations find that their online business or service suffers or disappears altogether. He thinks that fewer people engage in contemplative activities because the web distracts them so much. And there's no real comeback for them. In 2014, the global advertising revenue from online sources was around $135.42 billion. HTTP is the protocol (agreed set of conventions) that normally regulates conversations between your web browser and a web server. Email was the first killer app for the Arpanet – the internet's precursor. A killer application is one that makes the adoption of a technology a no-brainer. Before the web, "ordinary" people could publish their ideas and creations only if they could persuade media gatekeepers (editors, publishers, broadcasters) to give them prominence. But after the web appeared, suddenly people "got" it, and the rest is history. That was because no efficient online payment system existed for securely processing very small transactions at large volumes. The outlines of web 3.0 are only just beginning to appear as web applications that can "understand" the content of web pages (the so-called "semantic web"), the web of data (applications that can read, analyse and mine the torrent of data that's now routinely published on websites), and so on. Senator Ted StevensAh, the Internet: you use it every day for school, work or fun. Yet on this "free" foundation, colossal enterprises and fortunes have been built – a fact that the neoliberal fanatics who run internet companies often seem to forget. The web we use today is quite different from the one that appeared 25 years ago. Berners-Lee is the first individual since then to have done anything comparable. The only real exception is Wikipedia. But technology giveth and technology taketh away. A couple of years ago, Google claimed that its carbon footprint was on a par with that of Laos or the United Nations. as well as other partner offers and accept our, eight grams of carbon dioxide emissions every day. And then he launched it on the world by putting it on the Cern internet server in 1991, without having to ask anybody's permission. Every so often, Google tweaks its search algorithms in order to thwart those who are trying to "game" them in what's called search engine optimisation. Berners-Lee's manager at Cern scribbled "vague but interesting" on the first proposal Berners-Lee submitted to him. That's why a Harvard undergraduate was able to launch Facebook on the back of the web. This led to the evolution of the web in a particular direction and it was probably the factor that guaranteed that corporations would in the end become dominant. And this will get worse as more of the world's business moves online. Nobody "owns" it. Writers like Nick Carr are convinced that it is. Web 2.0 is the web of blogging, Web services, mapping, mashups and so on – the web that American commentator David Weinberger describes as "small pieces, loosely joined". Despite its huge importance however, there are plenty of things that people don’t know about it. So what forces are shaping it, how big has it grown, and will it ever evolve a mind of its own? This led to the grossly tilted playing field that we have today, in which online companies get users to do most of the work while only the companies reap the financial rewards. The web was the internet's first killer app. Berners-Lee could have been as rich as Croesus if he had viewed the web as a commercial opportunity. But the web has given people a global publishing platform for their writing (Blogger, Wordpress, Typepad, Tumblr), photographs (Flickr, Picasa, Facebook), audio and video (YouTube, Vimeo); and people have leapt at the opportunity. The spreadsheet was the killer app for the first Apple computer. In fact it has been evolving at a furious pace. Berners-Lee's proposal for the "semantic web" – ie a way of restructuring web pages to make it easier for computers to distinguish between, say, Casablanca the city and Casablanca the movie – is one approach, but it would require a lot of work upfront and is unlikely to happen on a large scale. Instead they follow what statisticians call a power law distribution, which is why a very small number of the billions of websites in the world attract the overwhelming bulk of the traffic while the long tail of other websites has very little. It has become such an essential part of our everyday lives and is used by billions of people on devices ranging from laptops to smartphones. Internet sensation Shatta Bandle is making waves with his bragging rights – he claims he has achieved everything in life. Picked by PCWorld's Editors. For every techno-pessimist like Carr, there are thinkers like Clay Shirky, Jeff Jarvis, Yochai Benkler, Don Tapscott and many others (including me) who think that the benefits far outweigh the costs. The web got there in four. Before the web – and especially before the first graphical browser, Mosaic, appeared in 1993 – almost nobody knew or cared about the internet (which had been running since 1983). You can think of this evolution in geological "eras". This pattern is called the "normal distribution". The internet was created by government and runs on open source software. The twist that Berners-Lee added was to use the internet to link documents that could be stored anywhere. Experts believe that within the next few years advertising on the internet will become the largest segment, reaching a stunning $239 billion. The web is largely powered by huge server farms located all over the world that need large quantities of electricity for computers and cooling. Take Google, the dominant search engine. The only real exception is Wikipedia. (Not to mention the carbon footprint and natural resource costs of the construction of these installations.) If you have used the internet for any amount of time you will probably have come across something like the image above. The web is important, but it's only one of the things that runs on the net. By clicking ‘Sign up’, you agree to receive marketing emails from Business Insider The population debate: Are there too many people on the planet?
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