It opens with the same actress staring at the camera with a hollow look in her eyes. The spot is intended to "celebrate that fitness and wellness journey," Peloton said. #AviationGin pic.twitter.com/jYHW74h81l. Get the latest breaking news delivered straight to your inbox. ", The caption: "Exercise bike not included.". The company said the ad reflects that many have been similarly, and happily, gifted one of its pieces of equipment. In Reynold's commercial, the same actress is initially seen staring, expressionless. "Our holiday spot was created to that fitness and wellness journey.". The video, a commercial for his Aviation Gin brand of distilled spirits, opens with the woman now dubbed "the Peloton woman" staring blankly at the camera while out with two girlfriends before they toast to "new beginnings. The woman who starred in the now-infamous holiday commercial for a Peloton exercise bike is breaking her silence after its controversy and has landed another gig with Aviation Gin. They toast to "new beginnings," and the actress downs her beverage. The tongue-in-cheek video ad for Aviation American Gin, tweeted by Reynolds on Friday, racked up more than 4m views in its first day online. Aviation Gin’s new ad builds upon the original’s sense of the dread. That ad documented a woman's year-long cycling journey through a vlog she presents to her spouse as a way of saying thank you for gifting the bike to her. host, dead at 80, 'SNL' takes aim at the presidential election, After 14 sons, couple welcomes a baby girl, Trump's speech makes Stephen Colbert choke up, Watch this cruise ship assembled in seconds, 'Bachelorette' replaced after surprise engagement, 2020 election causing Americans to stress eat, Toddler's table tennis game takes internet by storm. Reynolds and Aviation American Gin posted the ad … Last modified on Mon 9 Dec 2019 10.11 GMT. The gin ad comes days after the Peloton bike ad went viral. At the end of the ad, a friend says, "You look great by the way.". Peloton ad goes viral amid backlash 02:07. An actor who appeared in a widely criticized Christmas ad for the exercise bike maker Peloton has a new role – selling gin for the actor Ryan Reynolds.. The video, a commercial for his Aviation Gin brand of distilled spirits, opens with the woman now dubbed "the Peloton woman" staring blankly … Available for everyone, funded by readers. December 7, 2019 / 10:57 AM Copyright © 2020 CBS Interactive Inc. All rights reserved. Peloton has recently come under fire for a holiday commercial showing a woman documenting her year with the Peloton bike her husband gave her for Christmas. She comes out of her daze and tells the two friends around her that the gin she is drinking is smooth. It also features model and former America's Next Top Model contestant Mercedes Scelba-Shorte, a spokesperson for the Lupus Foundation of America. Ruiz did not immediately comment on the controversy but Hunter told Psychology Today “five seconds of air time” had “created an array of malicious feedback that is all associated with my face”. He cast the “Peloton wife” in his commercial, which is truly genius. Sat 7 Dec 2019 16.56 GMT An actor who appeared in a widely criticized Christmas ad for the exercise bike maker Peloton has a new role – selling gin for the actor Ryan Reynolds. She toasts to new beginnings before downing her drink and taking the second offered to her. Ryan’s ad … The commercial faced a slew of backlash, with social media users criticizing it as sexist. In her new gin ad, Ruiz is one of three women out for a holiday drink. First published on December 7, 2019 / 10:57 AM. All rights reserved. ", Exercise bike not included. And the marketing stunt of the year award goes to … Ryan Reynolds. Ryan Reynolds’ new Aviation Gin ad makes fun of the viral Peloton bike ad that people got *very* upset about. Some have said the woman appears to be pressured to work out by a husband who gifted her an exercise machine unprompted. In a video posted to his Twitter, Actor Ryan Reynolds seemed to poke fun at the recent controversy around an ad for Peloton, the indoor bike start-up. Ron Klain to serve as Biden's chief of staff, Trump posts flurry of anti-Fox News tweets, Botched statue in Spain gains global attention, Chicago stay-at-home advisory will go into effect on Monday. Li Cohen is a social media producer and trending reporter for CBS News, focusing on social justice issues. Critics have pointed to the ad's purported sexism and deafness to the privilege of its subjects. Her friends sit around in awkward silence. Exercise bike not included. When last we saw her, she was celebrating her yearlong fitness journey and thanking her husband for giving her an exercise bike for Christmas. The company saw its share value fall almost $1.5bn (£1.1bn) amid backlash over the ad. "You look great, by the way," a friend tells her. I pride myself on being a great teacher and developing actor, and I can only hope that this affects neither.”. The actress who starred in a controversial Peloton bike ad appeared in a new ad Friday night for Aviation American Gin, seemingly drinking away her troubles. / CBS News. Earlier this year, he released an ad referencing a Fyre festival producer’s notorious promise to perform oral sex on a customs official. Both the bike and the husband were nowhere to be found on Friday. On Friday, Reynolds tweeted the new commercial for Aviation Gin with the caption: “Exercise bike not included.” ... Ryan Reynolds spoofs 'sexist' Peloton ad with new gin commercial The trio toast new beginnings, the character played by Ruiz downs her drink in one, and the ad ends with a voice saying: “You look great by the way.“, Reynolds, an owner of American Aviation Gin known for his roles in Marvel Comics’ superhero Deadpool movies, told his Twitter followers: “Exercise bike not included.”. Ryan Reynolds, who owns Aviation American Gin, tweeted out the new ad, saying "Exercise bike not included. Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. a Fyre festival producer’s notorious promise, Actor Monica Ruiz appears in tongue-in-cheek video ad for Aviation American Gin. #AviationGin pic.twitter.com/jYHW74h81l. “As my face continues to be screen shot online,” he said, “I wonder what repercussions will come back to me. The friends look concerned about her, one offering to get her another drink and the other telling her "You're safe here.". Peloton actress says she almost didn't do the Aviation Gin parody ad for Ryan Reynolds Published Thu, Dec 12 2019 8:15 AM EST Updated Thu, Dec 12 2019 4:58 PM EST Megan Graham @megancgraham "A year ago, I didn't realize how much this would change me," the actress says in the Peloton ad. “You are safe here,” one friend tells her, in response to her shellshocked look. Be in the know. She records her workouts over a year and shares them with him through a video blog. 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"We constantly hear from our members how their lives have been meaningfully and positively impacted after purchasing or being gifted a Peloton Bike or Tread, often in ways that surprise them," a Peloton spokesperson said in a statement to CNN. Some said the husband was “controlling” and “manipulative” for buying his wife an exercise bike and that the ad suggested he thought she needed to lose weight. #AviationGin pic.twitter.com/jYHW74h81l. CNN's Scottie Andrew contributed to this report. The latest gin ad received positive support from Peloton ad naysayers on Twitter. Reynolds has form in spoofing viral stories to sell his juniper-based tincture. The ad starts with the woman staring at the camera, with her two friends sharing concerned looks. (CNN)It's a new beginning for the Peloton woman. She says, "This gin is really smooth," and the women she's with tell her she's safe. When do states certify their election results? © 2020 Guardian News & Media Limited or its affiliated companies. The viral star behind Peloton's 'controversial' exercise bike commercial has appeared in a humorous advert for Ryan Reynolds' Aviation Gin. Capitalizing off the fervor over the viral Peloton commercial in which a husband gives the exercise bike to his attractive wife for Christmas, a new commercial from the brand Aviation Gin (owned by actor Ryan Reynolds) featured the actress who has become known throughout the halls of social media as the “Peloton Girl.” The 30-second ad sparked a storm on Twitter, with many calling it sexist. The actress who starred in a controversial Peloton bike ad appeared in a new ad Friday night for Aviation American Gin… © 2019 CBS Interactive Inc. All Rights Reserved. Peloton said it was disappointed some viewers had misinterpreted the commercial’s message. Peloton said the advertisement was misinterpreted. Peloton’s Christmas advertisement, “The Gift That Gives Back”, shows the character played by Monica Ruiz receiving a Peloton bike as a gift from her husband, who is played by Sean Hunter. Ryan Reynolds claps back at Peloton with commercial spoof, Princess Diana makes her debut in season 4 of 'The Crown', Internet mocks McDonald's new meatless burger, Man recreates Disneyland rollercoaster in his parents' backyard, Chrissy Teigen's daughter's sweet tribute to lost brother, Late-night hosts lampoon Americans celebrating Biden victory, Joe Biden is bringing dogs back to the White House, What Wolf Blitzer thought of 'SNL's' latest CNN spoof, Alex Trebek, legendary 'Jeopardy!' Never one to miss an opportunity, Ryan Reynolds has signed the actress who plays the Peloton wife up for his own Christmas commercial, to promote his Aviation Gin.
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