Tumblr is a companion to WordPress and intended to be “just fun,” says Automattic chief Matt Mullenweg. TechHive. The Journal notes that the sale process “is ongoing” and might not result in any transaction. Verizon finalized its $4.5 billion acquisition of Yahoo in 2017, which led to it taking ownership of Tumblr. Mayer also made a splash with Yahoo's $30 million purchase of Summly, a news summary app created by 17-year old Nick D'Aloisio. The heads of the two companies took to Tumblr to explain the union and (hopefully) alleviate some fears. Tumblr itself was acquired by Yahoo for $1.1 billion in 2013 during the Marissa Mayer era as an attempt to revitalize and steer new, younger users to the sinking internet staple. Yahoo banned porn, and site traffic plummeted.
Existing posts containing porn were made private and are no longer publicly accessible. John Maloney, who ran daily operations at Tumblr as its president from 2008 until he left in 2012, said the start-up had changed even before the Yahoo deal. "I knew we had to do it.". Please also read our Privacy Notice and Terms of Use, which became effective December 20, 2019. After a weekend chock full of rumors and speculation, Yahoo has announced it plans to acquire Tumblr, the popular social service that hosts more than 105 million GIF … Tumblr has 300 million monthly unique visitors and 120,000 sign-ups every day, with about 900 posts a second. Karp, who was not on the call, also sought to assure Tumblr bloggers. Like Yahoo before it, Verizon never really put much into Tumblr.
Yahoo wrote down the website's value by $230 million three years later, and Tumblr's popularity has faded in recent years. Automattic CEO Matt Mullenweg — in a Tumblr post — said his company will try and "preserve the passion and sense of community that so many people around the world -- and all over the web -- have come to associate with Tumblr.". According to Axios: Verizon is set to sell the social network Tumblr to Automattic Inc, the owner of online publishing tool WordPress. Related: Five reasons Yahoo is making a $1.1 billion mistake.
A source familiar with the deal puts the price-tag “well below” $20 million, while another source puts it below $10 million. All times are ET. Tumblr, founded in 2007 by David Karp, is a site that gained popularity by allowing people to publish blogs for free. Verizon did not immediately return a request for comment. Under Mayer's watch, Yahoo has also bought mobile start-up Stamped for its engineering staff.
Representatives from Tumblr and Automattic confirmed the acquisition to CNBC. In a call with investors and analysts Monday, Mayer referred to the deal as a "game changer" for Yahoo.
Missed It By That Much. But now the question becomes whether there’s even a viable buyer for the platform in 2019 that won’t let it slowly wither away.
Is this me?”, Jimmy Page and The Black Crowes Tour 2000, Getting Started with iOS and Mac Development, How I Got Started With the Mac: My 27 Year Love Affair, Technology Makes Following Sports Better Than Ever, Three Life-Changing Moments: What Apple Has Done, Yahoo bought Tumblr for $1.1B, six years later, owner Verizon to sell Tumblr for a few million. Global Business and Financial News, Stock Quotes, and Market Data and Analysis. A Division of NBCUniversal. After a weekend chock full of rumors and speculation, Yahoo has announced it plans to acquire Tumblr, the popular social service that hosts more than 105 million GIF-filled blogs, for $1.1 billion in cash.
"Tumblr does not insist on knowing the real identities for users, and some of the Tumblr content is very adult-oriented, both features that advertisers would find repellant," said Brian Proffitt, an adjunct instructor of management at the University of Notre Dame. Yahoo bought Tumblr which, back in 2013, was a hotbed for pornography. Use SecureDrop or Signal to securely send messages and files to The Verge without revealing your identity. Your morning cheat sheet to get you caught up on what you need to know in tech. "They fear loss of control over the interface, over privacy, and over the freedom of expression in general," Gartner analyst Andrew Frank told IDG News Service via email. Visit Business Insider's homepage for more stories.
“Yahoo will help Tumblr get even better, faster. So what’s a nominal amount? "Our team isn't changing. The two companies will also work together to create advertising opportunities that are seamless and enhance user experience,” Yahoo CEO Mayer said. That's a whole lot of users, and a whole lot of cash. Daniel has been writing about smartphones, tablets and apps since 2008, and he enjoys pitting gadgets against each other. The combination of Tumblr and Yahoo is expected to grow Yahoo’s audience by 50 percent, to more than a billion monthly visitors. She's rolled out a new homepage, a redesigned Yahoo Mail and refreshed Flickr, its photo-sharing service that some critics said had been dying on the vine before Mayer's changes. Though the service didn’t go much of anywhere under Yahoo ownership, it’s recognizable as the proto-YouTube of the dial-up era. The move resulted in harsh criticism toward the company and a steep decline in web traffic, but Tumblr has given no indication that it plans to reverse its decision. The group laid off 7% of its workforce in January, including employees at the media websites HuffPo and TechCrunch. Update May 2nd 5:30PM ET: The article has been updated to include comment from Pornhub. Our roadmap isn't changing," said Karp in a statement. Tumblr itself was acquired by Yahoo for $1.1 billion in 2013 during the Marissa Mayer era as an attempt to revitalize and steer new, younger users to the sinking internet staple. since. After months of speculation, the early internet powerhouse has sold off its core assets for $4.83 billion to telecom giant Verizon..
Yahoo announced a $1.1 billion deal for blogging site Tumblr early Monday, and said it "promises not to screw it up." Verizon is seeking a buyer for Tumblr, the blogging platform it acquired along with other Yahoo assets in 2017. The good, the bad and the ugly of Tumblr under Yahoo, Welcome to the new Tumblr: cat GIFs and more ads, How to move your Tumblr blog to WordPress.
To answer those worries, Yahoo said that Tumblr will be independently operated as a separate business with Karp staying on as CEO. The Journal notes that Verizon’s attempt to offload Tumblr comes as it tries to make the best of its collective media business after a $4.6 billion write-down last year, which was essentially an acknowledgement that both deals had been a mistake. Got a tip for us?
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